HONG KONG, May 28, 2019 — Endless West, the company creating spirits and wines in under 24 hours from their San Francisco R&D lab, announced today that their product Glyph, the first whiskey ever to be made molecule by molecule without any barrel aging, will be available for an exclusive release at select Watson’s Wine stores in Hong Kong.
Glyph is the world’s first whiskey to be made ‘note by note’. The company uses analytical chemistry to identify the molecules responsible for the specific flavors, aromas, and characteristics of various spirits, sources them from more efficient sources in nature (like other plants, yeasts and fruits), then uses these molecules — or ‘notes’ — as building blocks to create their own original profiles of whiskeys.
“We’re not looking to replace conventional methods of spirit making. But there’s more than one way to create exceptional tasting spirits,” said Endless West Co-Founder and CEO Alec Lee. “We believe there’s space for new, innovative concepts that live next to, rather than as a replacement to, traditional methods. If we can create high-quality drinks people love, and can do it with fewer resources, then why not raise that bar together,” Lee expanded.
There are a number of advantages to Endless West’s methods compared to conventional wine and spirit production including greater control and precision over the overall product experience, speed of new product development, and more efficient production methods. Where the typical distillation and barrel aging process for whiskey can take 10 – 20 years, Endless West’s team of scientists and spirits specialists can develop new variations in just days. This enables them to continuously refine the taste and quality of their whiskeys by incorporating consumer and trade feedback and preferences into their process.
Since their first exclusive reveal to The Wall Street Journal in October, Glyph has also been certified a Craft Blended Spirit by the American Distilling Institute (ADI) and have collected a handful of awards (one gold and three silver medals) from leading spirits organizations like Tastings by the Beverage Testing Institute, San Francisco World Spirits Competition, and Wines & Spirits Wholesalers of America from this year.
“We are very pleased to see the emergence of Glyph, using an innovative production method, giving customers a unique experience at a competitive price. Glyph is truly distinct and I highly recommend trying”, said Jeremy Stockman, General Manager of Watson’s Wine.
With regards to its taste, Endless West Chief Product Officer Josh Decolongon explains that stylistically, Glyph was inspired by the sweeter sherry cask-aged whiskies of the Old World but that over the course of its creation the brand took greater inspiration from the softer and fruitier styles of Japanese and Canadian whiskies. Those who enjoy sweeter-styled whiskies will appreciate Glyph for its vanilla, honey and caramel notes, its medium-bodied palate, and firm, earthy finish.
Decolongon continued that the decision to pursue a sherry-caramel forward whiskey was motivated by the desire to offer something unique and unexpected to the market. The company also sought to create an approachable whiskey as a way to invite more consumers into one of the most premium spirits categories.
In addition to The Wall Street Journal, Endless West has also been featured in Forbes, Fortune, and The Economist. The company currently self distributes in select states in the US and will be available for purchase today in the following Watson’s Wine stores – Cheung Kong Centre, Century Square, IFC, Pacific Place, and Ocean Centre. Glyph is set to retail in Hong Kong for HK$488.
About Endless West
Endless West is a spirits company that’s using innovative methods to create molecular spirits and wines. Its first product, Glyph, is the first whiskey ever to be crafted note by note, using molecules (or flavor and aroma notes) extracted pure from more efficient sources in nature. Unlike conventional whiskeys, Glyph is made without any aging or barreling — which means significantly less wood, water and land is used in its production process. Founded in 2015 by scientists Alec Lee and Mardonn Chua, and sommelier Josh Decolongon, the company is headquartered in San Francisco, California and has raised more than $13 million total funding to date. For more information, visit endlesswest.com/glyph.